Ebooks de Vithala R. Rao en EPUB

1 Livre(s)
Télécharger le livre : Applied Conjoint Analysis
Ajouter à ma liste d'envies
Applied Conjoint Analysis
Vithala R. Rao
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is...

Editeur : Springer
Parution : 2014-02-20

ePub

168,79 €