Télécharger le livre :  Advertising
Ajouter à ma liste d'envies
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade?...

Editeur : OUP Oxford
Parution : 2010-06-24

ePub

9,10
Télécharger le livre :  Advertising
Ajouter à ma liste d'envies
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade?...

Editeur : OUP Oxford
Parution : 2010-06-24

PDF

9,10
Télécharger le livre :  Powers of Persuasion
Ajouter à ma liste d'envies
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published.During those years advertising increasingly came to touch upon almost every aspect of...

Editeur : OUP Oxford
Parution : 2008-07-10

ePub

18,21
Télécharger le livre :  Powers of Persuasion
Ajouter à ma liste d'envies
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published.During those years advertising increasingly came to touch upon almost every aspect of...

Editeur : OUP Oxford
Parution : 2008-07-10

PDF

18,21