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Brand Romance
N. Gridley , Y. Kusume
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps...

Editeur : Palgrave Macmillan
Parution : 2013-11-25

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52,74 €