Ebooks d'Ying Hua en PDF et EPUB

1 Livre(s)
Télécharger le livre : The Construction of Corporate Identities by Chinese and American Airlines on Social Media
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The Construction of Corporate Identities by Chinese and American Airlines on Social Media
Ying Hua
Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal...

Editeur : Springer
Parution : 2024-10-17

PDF, ePub

126,59 €