Télécharger le livre :  Export Market Orientation
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This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an...

Editeur : Springer
Parution : 2023-01-16
Collection : SpringerBriefs in Business
PDF, ePub

52,74
Télécharger le livre :  Export Assistance: The Way Back and Forward
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“Born global” (BG) firms have attracted many researchers throughout the last decade. The emergence of this phenomenon initially posed a serious challenge to the validity and applicability of the traditional “stage” theory of internationalization; however, scholars have...

Editeur : Springer
Parution : 2011-09-15
Collection : SpringerBriefs in Business
ePub

49,57