Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping Start-up's and businesses fulfil their missions and business goals. He is a visiting academic at the Grenoble School of Management and supervisor/consultant on the MSc Bio-Tech programme. Ze has developed postgraduate digital marketing programmes at several UK universities and he is currently the lead on the Business Consultancy Project at the University of Portsmouth. He is also engaged in the Blockchain space and has written in this arena. He is a member of the Blockchain Council.