Ebooks de Zheng Xiang en PDF et EPUB

3 Livre(s)
Télécharger le livre : Analytics in Smart Tourism Design
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Analytics in Smart Tourism Design
Daniel R. Fesenmaier , Zheng Xiang
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five...

Editeur : Springer
Parution : 2016-10-12
Collection : Tourism on the Verge
PDF, ePub

200,44 €
Télécharger le livre : Design Science in Tourism
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Design Science in Tourism
Daniel R. Fesenmaier , Zheng Xiang
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence...

Editeur : Springer
Parution : 2016-10-04
Collection : Tourism on the Verge
PDF, ePub

220,49 €
Télécharger le livre : Information and Communication Technologies in Tourism 2014
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Information and Communication Technologies in Tourism 2014
Iis Tussyadiah , Zheng Xiang
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities,...

Editeur : Springer
Parution : 2014-01-08

ePub

210,99 €