Valdimar Sigurdsson is a Professor at Reykjavik University and Director of the Centre for Research in Marketing and Consumer Psychology (RU-CRMC). His research focuses on consumer behaviour analysis, retailing, digital marketing, and tourism. He has published extensively in high-ranking academic journals, contributed book chapters, and served on editorial boards. Beyond academia, Sigurdsson has delivered numerous invited presentations and executive training sessions. He has also consulted and collaborated with Nordic firms across industries such as retail, aviation, fishing, tourism, IT, advertising, media scheduling, digital marketing, banking, insurance, and telecommunications.
Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he leads research in Consumer Behaviour Analysis and the Marketing Firm. He is also a Visiting Professor in Economic Psychology at Reykjavik University. He holds PhDs in industrial economics and business (University of Birmingham) and psychology (University of Strathclyde), along with a higher doctorate (DSocSc) from the University of Birmingham. He has authored over 250 refereed papers and around 35 books. His latest book, "The Theory of the Marketing Firm" (2021, Palgrave Macmillan), serves as the foundation for this current work. Foxall is a Fellow of the British Psychological Society (FBPsS), the British Academy of Management (FBAM), and the Academy of Social Science (FAcSS).