Ebooks de Gordon R. Foxall en PDF et EPUB

4 Livre(s)
Télécharger le livre : The Marketing Firm, Volume I
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The Marketing Firm, Volume I
Gordon R. Foxall , Valdimar Sigurdsson
This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies...

Editeur : Palgrave Macmillan
Parution : 2025-11-01

PDF, ePub

189,89 €
Télécharger le livre : The Marketing Firm, Volume II
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The Marketing Firm, Volume II
Gordon R. Foxall , Valdimar Sigurdsson
This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical applications and conceptual analysis, it explores how firms...

Editeur : Palgrave Macmillan
Parution : 2025-10-13

PDF, ePub

179,34 €
Télécharger le livre : The Theory of the Marketing Firm
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The Theory of the Marketing Firm
Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and...

Editeur : Palgrave Macmillan
Parution : 2021-11-12

PDF, ePub

137,14 €
Télécharger le livre : Perspectives on Consumer Choice
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Perspectives on Consumer Choice
Gordon R. Foxall
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how...

Editeur : Palgrave Macmillan
Parution : 2016-10-11

PDF, ePub

52,74 €