Ebooks de Valdimar Sigurdsson en PDF et EPUB

2 Livre(s)
Télécharger le livre : The Marketing Firm, Volume I
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The Marketing Firm, Volume I
Gordon R. Foxall , Valdimar Sigurdsson
This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies...

Editeur : Palgrave Macmillan
Parution : 2025-11-01

PDF, ePub

189,89 €
Télécharger le livre : The Marketing Firm, Volume II
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The Marketing Firm, Volume II
Gordon R. Foxall , Valdimar Sigurdsson
This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical applications and conceptual analysis, it explores how firms...

Editeur : Palgrave Macmillan
Parution : 2025-10-13

PDF, ePub

179,34 €