Tous les ebooks de la collection "Bocconi on Management" - Palgrave Macmillan

6 Livre(s)
Télécharger le livre : Models of Scenario Building and Planning
Ajouter à ma liste d'envies
Models of Scenario Building and Planning
A. Martelli
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

Editeur : Palgrave Macmillan
Parution : 2014-10-01
Collection : Bocconi on Management
PDF

94,94 €
Télécharger le livre : Competitive Strategies
Ajouter à ma liste d'envies
Competitive Strategies
A. Arbore , E. Valdani
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the...

Editeur : Palgrave Macmillan
Parution : 2012-11-30
Collection : Bocconi on Management
PDF

52,74 €
Télécharger le livre : Strategies for Longevity in Family Firms
Ajouter à ma liste d'envies
Strategies for Longevity in Family Firms
G. Corbetta
The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities.The authors illustrate their arguments with examples drawn from their direct knowledge of...

Editeur : Palgrave Macmillan
Parution : 2012-09-28
Collection : Bocconi on Management
PDF

94,94 €
Télécharger le livre : Global Action Networks
Ajouter à ma liste d'envies
Global Action Networks
Steve Waddell
The world's governments are overwhelmed with climate change, war and unrest, the global financial crisis and poverty but there is a promising invention in Global Action Networks (GANs). GANs mobilize resources, bridge divides and promote the long-term deep change and...

Editeur : Palgrave Macmillan
Parution : 2010-12-08
Collection : Bocconi on Management
PDF

52,74 €
Télécharger le livre : Entrepreneurial Values and Strategic Management
Ajouter à ma liste d'envies
Entrepreneurial Values and Strategic Management
V. Coda
Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus...

Editeur : Palgrave Macmillan
Parution : 2010-10-20
Collection : Bocconi on Management
PDF

94,94 €
Télécharger le livre : Money and Calculation
Ajouter à ma liste d'envies
Money and Calculation
M. Amato , L. Doria , L. Fantacci
Money is an important instrument of calculation: as a unit of account and means of payment, it serves the purpose of exchange. Yet, it is increasingly becoming itself an object of exchange and calculation on financial markets, which tend less to the production and...

Editeur : Palgrave Macmillan
Parution : 2010-09-17
Collection : Bocconi on Management
PDF

52,74 €