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Competitive Strategies
A. Arbore , E. Valdani
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the...

Editeur : Palgrave Macmillan
Parution : 2012-11-30
Collection : Bocconi on Management
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52,74 €