Tous les ebooks de la collection "Journal of Brand Management: Advanced Collections" - Palgrave Macmillan

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Télécharger le livre : Advances in Luxury Brand Management
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Advances in Luxury Brand Management
Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...

Editeur : Palgrave Macmillan
Parution : 2017-09-21
Collection : Journal of Brand Management: Advanced Collections
PDF, ePub

179,34 €