Ebooks de Tim Oliver Brexendorf en PDF et EPUB

2 Livre(s)
Télécharger le livre : Advances in Luxury Brand Management
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Advances in Luxury Brand Management
Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...

Editeur : Palgrave Macmillan
Parution : 2017-09-21
Collection : Journal of Brand Management: Advanced Collections
PDF, ePub

179,34 €
Télécharger le livre : Advances in Corporate Branding
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Advances in Corporate Branding
John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...

Editeur : Palgrave Macmillan
Parution : 2016-11-14
Collection : Journal of Brand Management: Advanced Collections
PDF

105,49 €