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Dieses Buch bietet einen umfassenden Einblick in die Facetten des dynamischen Themas Sportkommunikation. Die Beitragsautor:innen beschreiben die komplexen Spannungsfelder, aber auch die vielfältigen Chancen von Vereinen, Organisationen, Sportler:innen und Unternehmen...
Editeur :
Springer Gabler
Parution :
2024-09-30
PDF, ePub
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Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und...
Editeur :
Springer Gabler
Parution :
2024-09-30
PDF, ePub
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In diesem Buch werden etablierte Gewinntheorien und -strategien in der modernen Wirtschaft untersucht, um ein umfassendes Verständnis für verschiedene Konzepte der Gewinnerzielung zu entwickeln. Die Forschungsfrage zielt darauf ab, herauszufinden, welche Theorien in der...
Editeur :
Springer Gabler
Parution :
2024-09-30
PDF, ePub
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This book, focusing on the Japanese economy mainly from the 1990s to the 2010s, examines the Japanese industrial and fiscal-monetary policies and evaluates its achievements and limits from a historical...
Editeur :
Springer
Parution :
2024-09-30
PDF, ePub
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Prominent economists including Nassau Senior, Eugene von B?hm-Bawerk, Gustav Cassel, Irving Fisher, Walter Eucken, and Robert Dorfman have recognized or toyed with the idea of waiting as a factor of production, but this concept has not yet been explored in its entirety...
Editeur :
Palgrave Macmillan
Parution :
2024-09-30
PDF, ePub
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This book explores the separation of economics from the social sciences. Raimund Dietz attributes this development to the adoption of a too narrow, instrumentalist perspective and demonstrates how close the mainstream is to the idea of a socialist planned economy,...
Editeur :
Springer
Parution :
2024-09-30
PDF, ePub
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This book explores how crowdfunding can effectively promote environmental sustainability and circular economy practices in businesses, emphasizing its role in providing crucial financial resources. The importance of financial resources in businesses represents an...
Editeur :
Palgrave Macmillan
Parution :
2024-09-30
PDF, ePub
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Kundenzufriedenheit ist ein zentrales Konzept im Marketing und ein wesentlicher Faktor für den Unternehmenserfolg. Daher ist es wichtig, die Einflussfaktoren derKundenzufriedenheit genau zu verstehen. Traditionell nutzen Unternehmen Befragungen, die kosten- und...
Editeur :
Springer Gabler
Parution :
2024-09-30
PDF, ePub
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Dieses Buch erläutert mit Klarheit und Struktur die wichtigsten Elemente einer erfolgreichen Verhandlung. Diese sind oft geprägt von verschiedenen Sichtweisen, Zielen und Methodiken.
Das „Periodensystem der VerHANDlung“ hilft Ihnen dabei, bessere...
Editeur :
Springer Gabler
Parution :
2024-09-30
PDF, ePub
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This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters,...
Editeur :
Wiley-Scrivener
Parution :
2024-09-29
PDF, ePub
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This book introduces an indispensable tool: the carbon footprint calculator for urban planning. In the face of the escalating climate crisis, urban planning finds itself at a critical juncture. By considering the evolution of urban planning and its connections to...
Editeur :
Springer
Parution :
2024-09-28
PDF, ePub
Offre spéciale
-61%
149,99€
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This book presents a comprehensive overview of contemporary indigenization topics in the cultural context of sub-Saharan Africa. Discussing current state of affairs of indigenous entrepreneurship in Africa, it seeks to understand what enables and constrains indigenous...
Editeur :
Palgrave Macmillan
Parution :
2024-09-28
PDF, ePub
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As the public sector in Germany will likely increasingly face staffing problems in the coming years, this book approaches the topic of employer attractiveness within the German public sector from an internal perspective, focusing on current employees’ turnover...
Editeur :
Springer Gabler
Parution :
2024-09-28
PDF, ePub
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This book is a comprehensive exploration of the latest theoretical research, technological advancements, and real-world applications of artificial intelligence (AI) for safety and reliability engineering.
Smart manufacturing relies on predictive maintenance (PdM) to...
Editeur :
Springer
Parution :
2024-09-28
PDF, ePub
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Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of...
Editeur :
Springer
Parution :
2024-09-28
PDF
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In the boardroom, executive and non-executive directors must frequently make decisions balancing competing interests and conflicting moral norms, with their actions impacting employees, customers, shareholders, and society at large. These decisions are not always...
Editeur :
Palgrave Macmillan
Parution :
2024-09-28
PDF, ePub
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This book illustrates a connection between entrepreneurship and development in an emerging economy context, focusing on Nepal. That entrepreneurship contributes to sustainable development by creating jobs, elevating economic growth, promoting innovation, and mitigating...
Editeur :
Springer
Parution :
2024-09-27
PDF, ePub
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This book illustrates the challenges posed by the highly complex ESG regulation to corporate communication—and how they can be overcome. Starting from the year 2024, the requirements for Environmental, Social, and Governance (ESG) reporting will be significantly...
Editeur :
Springer
Parution :
2024-09-27
PDF, ePub
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As the world increasingly recognizes the importance of sustainability, businesses and investors are looking for ways to integrate sustainable practices into their operations and investment decisions. At the same time, advancements in artificial intelligence (AI) and...
Editeur :
Palgrave Macmillan
Parution :
2024-09-27
PDF, ePub
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This is an open access book.
As an interdisciplinary academic conference, SSEME showcases high quality keynote speeches, oral and poster presentations of refereed papers. It highlights in hot research fields in social sciences, economics, management, and education, and...
Editeur :
Atlantis Press
Parution :
2024-09-26
PDF
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