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Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected...
Editeur :
Wiley
Parution :
2022-07-29
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This book describes state-of-the-art economic ideas and how these ideas can be (and are) used to make economic decision (in particular, to optimally allocate assets) and to gauge the results of different economic decisions (in particular, by using optimal transport...
Editeur :
Springer
Parution :
2022-07-29
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Priming beschäftigt sich mit der unbewussten Einflussnahme auf das Denken, Handeln und Fühlen von Menschen. Die wissenschaftliche Forschung hat hierbei gezeigt, dass beispielsweise Wörter, Objekte und ihre Beschaffenheit, Farben, Gerüche, die Art der Darbietung von...
Editeur :
Springer Gabler
Parution :
2022-07-29
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Awaken your potential by harnessing the power of your energy. How do you awaken the extraordinary potential in yourself and others? In the newly revised second edition of Energy Leadership: The 7 Level Framework for Mastery In Life and Business, Bruce D Schneider,...
Editeur :
Wiley
Parution :
2022-07-29
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This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological...
Editeur :
Springer
Parution :
2022-07-28
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Die Arbeit beleuchtet das neue Forschungsfeld der digitalen Servitisation im projektbasierten Maschinen- und Anlagenbau mit einem Mixed-Methods-Ansatz in seiner disruptiven Wirkungsweise. Im Vordergrund steht die Fragestellung: Wie müssen Unternehmen im Maschinen- und...
Editeur :
Springer Gabler
Parution :
2022-07-28
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Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die Erkenntnisse der Markentheorie und des Markenmanagements dar und Digitalexpert*innen führen aus, wie die Instrumente der Markenführung im Netz konkret...
Editeur :
Springer Gabler
Parution :
2022-07-28
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An indispensable collection of essays from one of the investment world’s leading lights In Figuring It Out: Answers to the Most Difficult Investment Questions, world-renowned investing and finance guru Charles D. Ellis delivers a robust collection of incisive essays on...
Editeur :
Wiley
Parution :
2022-07-28
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This book examines human resource development (HRD) strategy as a learning process, connecting learning and adult development with organizational development and change, and talent development, with a particular focus on the use of artificial intelligence (AI). It...
Editeur :
Springer
Parution :
2022-07-27
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The book addresses the problem of a time-varying unconditional variance of return processes utilizing a spline function.The knots of the spline functions are estimated as free parameters within a joined estimation process together with the parameters of the mean, the...
Editeur :
Springer Gabler
Parution :
2022-07-27
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Everything on bonds, bond funds, and more! Updated for the new economy Whether you're looking for income, diversification, or protection from stock market volatility, bonds can play an important role in any portfolio. Newly updated, Bond Investing For Dummies covers the...
Editeur :
For Dummies
Parution :
2022-07-27
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on...
Editeur :
Twelve
Parution :
2022-07-26
ePub
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Over the last two decades, the field of public administration has witnessed theoretical and practical changes that have innovated the relationships between public administration and performance management.Dealing with the rising complexity of performance regimes in...
Editeur :
Springer
Parution :
2022-07-26
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Dieses Buch liefert die statistischen Grundlagen für das quantitative Risikomanagement, indem es die wichtigsten Verteilungen vorstellt und erläutert. Verteilungen beschreiben das Auftreten und die Auswirkungen eines Risikos. Sie sind Voraussetzung für die...
Editeur :
Springer Gabler
Parution :
2022-07-26
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Get the inside story of American Artificial Intelligence (AI) failure and fall: Learn how to reassume American AI leadership and win against China On the eve of the Sino-American great power competition General Mattis challenged America to move forward at the speed of...
Editeur :
Wiley
Parution :
2022-07-26
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Build your company’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical...
Editeur :
Wiley
Parution :
2022-07-26
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Content-Marketing ist inzwischen eine fest etablierte Disziplin des Onlinemarketings. Wie aber wirktContent-Marketing genau? Welche Konsequenzen ergeben sich für die strategische Content-Planung und wie sieht ein valides Content-Marketing-Controlling aus? Dieses...
Editeur :
Springer Gabler
Parution :
2022-07-26
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Dieses Buch für Führungskräfte vermittelt praktische Ansätze, um mehr Lust, Leidenschaft und Lebenskraft – Triple L – im Unternehmensalltag zu schaffen. Denn nichts ist für die Performance von Teams und Organisationen wichtiger als das Engagement der Mitarbeiter. Doch...
Editeur :
Springer
Parution :
2022-07-26
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This book discusses the extent to which Thomas Piketty’s work can offer a model for ancient economic history, both methodologically and politically. The book derives from a research workshop in Berlin in April 2018, which brought together a group of established and...
Editeur :
Palgrave Macmillan
Parution :
2022-07-26
Collection :
Palgrave Studies in Ancient Economies
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Will America's entrepreneurial spirit continue to define its destiny? What can the rest of the world learn from America's experience? In Launchpad Republic: America's Entrepreneurial Edge and Why it Matters to All of Us, Howard Wolk and John Landry provide an insightful...
Editeur :
Wiley
Parution :
2022-07-26
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