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Dieses Buch hilft Unternehmern und Marketers konkret beim Marken-Relaunch sowie bei der wertorientierten Markenführung im Alltag – so gelingt ein ROI-orientiertes Markenmanagement. Die Autoren öffnen hier Ihren Wissensschatz aus 25 Jahren Arbeit mit nationalen und...
Editeur :
Springer Gabler
Parution :
2018-09-04
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This book provides a practice-driven, yet rigorous approach to executive management decision-making that performs well even under unpredictable conditions. It explains how executives can employ prescribed engineering design methods to arrive at robust outcomes even when...
Editeur :
Springer
Parution :
2018-09-03
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Using an experimental approach, Maximilian Eberl evaluates the role of implicit learning (CBM/AAT) for the modification of organizational routines. Taking a vertical perspective on the (collective) entities in organizations shows an increasing role of impulsive...
Editeur :
Springer Gabler
Parution :
2018-09-03
PDF
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This book explains and explores the growth curve model as a tool to gain insights into various research topics of interest to academics and practitioners alike. It includes studies on growth models for repeated measurement mixture experiments, and optimal designs for...
Editeur :
Springer
Parution :
2018-09-03
PDF, ePub
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In this book, the authors investigate the rise in outward direct investment (ODI) from four emerging economies, Brazil, Russia, India and China (BRIC). Over the last two decades, these countries have transformed from recipients of foreign direct investment (FDI) into...
Editeur :
Palgrave Pivot
Parution :
2018-09-03
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Deutschland ist weit entfernt, ein Gründerland zu sein. Umso mehr ist unternehmerischer Geist in deutschen Firmen begehrt. Viele Bemühungen werden angestellt, Führungskräfte zu mehr unternehmerischem Denken und Handeln zu bewegen oder Unternehmertypen zu gewinnen....
Editeur :
Springer Gabler
Parution :
2018-09-03
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This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective....
Editeur :
Palgrave Macmillan
Parution :
2018-09-03
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Effective performance management is at the heart of organizational success, delivering able and motivated employees who are aligned to an organization's values and goals. Using a combination of case studies, interviews, tools and diagnostic questionnaires, Performance...
Editeur :
Kogan Page
Parution :
2018-09-03
ePub
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Blankpolierte Markenbotschaften will heute keiner mehr sehen – sie wirken künstlich, standardisiert und verfehlen meist die Bedürfnisse der Kunden. Nur wer in der Lage ist, Daten und Inhalte individuell für den Kunden sinnvoll zu verknüpfen und echte Beziehungen...
Editeur :
Springer Gabler
Parution :
2018-09-03
PDF, ePub
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This edited book presents cutting edge international research in operations management sustainability and topical research themes. As the sustainability agenda gains greater prominence and momentum throughout society, business actors and stakeholders are...
Editeur :
Palgrave Macmillan
Parution :
2018-09-03
PDF, ePub
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Hyper competition and globalization mean that markets are changing. There is aggressive competition, shortening product life cycles, financial pressures and ever more demanding customers and consumers. Companies need to adopt new practices and new ways of thinking, so...
Editeur :
Kogan Page
Parution :
2018-09-03
ePub
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Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth....
Editeur :
Kogan Page
Parution :
2018-09-03
ePub
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Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends.Generation Z is projected to be the largest consumer demographic in history,...
Editeur :
Kogan Page
Parution :
2018-09-03
ePub
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In diesem Buch befasst sich Laura Dorfer mit dem strategischen Management von datenzentrischen Geschäftsmodellen. Hierfür erschließt sie zunächst die Geschäftsmodellarchitektur des neuen Internetgeschäftsmodelltypus und nimmt eine empirisch gestützte Klassifikation...
Editeur :
Springer Gabler
Parution :
2018-09-03
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Dieses Buch vermittelt fundiert und praxisnah, wie Führungskräfte in einer immer komplexer werdenden Welt Unternehmen und ihre Mitarbeiter zum Erfolg führen können. Die Lösung lautet Spot-Leadership. Das bedeutet, sich als Führungskraft von den vielfältigen...
Editeur :
Springer Gabler
Parution :
2018-09-03
PDF, ePub
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Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the same time, traditional models and new cutting-edge solutions often fail to deliver on what they promise. This situation leaves managers,...
Editeur :
Kogan Page
Parution :
2018-09-03
ePub
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This book examines the energy footprints of various industrial sectors, including the bio- and hydrogen energy systems, and explores the scope for improvement, particularly in India. It focuses on the consumption and conservation of energy, which are the key elements of...
Editeur :
Springer
Parution :
2018-09-03
PDF, ePub
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Twenty-first-century challenges abound for people in leadership roles in the helping professions (i.e., social work, nursing, teaching, public health, and social services). It is the mission of these professionals to facilitate change not only for consumers of their...
Editeur :
Oxford University Press
Parution :
2018-09-03
PDF, ePub
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Management approaches and workplace culture help determine employee productivity, morale, talent acquisition and retention, and organizational adaptability.How to Create a Coaching Culture is a practical guide to embedding effective coaching behaviours within an...
Editeur :
Kogan Page
Parution :
2018-09-03
ePub
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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology...
Editeur :
Palgrave Macmillan
Parution :
2018-09-02
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