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Dieses Buch zeigt, wie der öffentliche Sektor mit strategischem Employer Branding qualifizierte Fachkräfte gewinnen, binden und seine Organisation zukunftsfähig machen kann.
Der Wettbewerb um Talente ist härter denn je. Demografischer Wandel,...
Editeur :
Springer Gabler
Parution :
2026-04-10
PDF, ePub
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An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion...
Editeur :
Wiley
Parution :
2026-04-10
PDF, ePub
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Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people...
Editeur :
Wiley
Parution :
2026-03-24
PDF, ePub
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This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts,...
Editeur :
Kogan Page
Parution :
2026-03-03
ePub
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Dieses Buch zeigt, wie Kirchen ihre unverwechselbare Identität finden und entwickeln können – um damit als starke Marke nach innen und außen zu wirken. Dabei geht es nicht um oberflächliche Werbung, sondern darum, herauszufinden, was Kirchen...
Editeur :
Springer Gabler
Parution :
2026-02-16
PDF, ePub
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Dieses Buch ist Ihr praxisnaher Leitfaden für erfolgreiche digitale Kommunikation. Es zeigt, wie hochwertiger Online-Content entsteht – strategisch geplant, suchmaschinenoptimiert und zielgruppengerecht formuliert. Ob Website, Blog, Social Media oder...
Editeur :
Springer Gabler
Parution :
2026-02-06
PDF, ePub
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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.The series and volume editors organize each legend's most impactful articles into several volumes as an...
Editeur :
Palgrave Macmillan
Parution :
2026-02-04
PDF, ePub
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Dieses Buch zeigt praxisnah und auf den Punkt, wie Sie ein nachhaltiges Veranstaltungsmanagementsystem Schritt für Schritt in Ihrem Unternehmen etablieren.Nachhaltigkeit ist längst ein Schlüsselfaktor für die Zukunft der Veranstaltungsbranche. Die...
Editeur :
Springer Gabler
Parution :
2026-02-03
PDF, ePub
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This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates, using the example of market shares of national brands and...
Editeur :
Springer
Parution :
2026-02-03
PDF, ePub
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The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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Dieses Buch zeigt, wie Unternehmen erfolgreich auf den tiefgreifenden Wandel des Marketings sowie technologische und kulturelle Herausforderungen reagieren können: Künstliche Intelligenz, Plattformökonomie und immersive Technologien wie Augmented, Virtual...
Editeur :
Springer Gabler
Parution :
2026-01-30
PDF, ePub
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"Account Planning in Salesforce" is focused on helping companies that have purchased Salesforce with their Account Planning initiatives. Its goal is to be the reference text on Account Planning for all Salesforce users. Account Planning is a tremendously important...
Editeur :
Oak Tree Press
Parution :
2026-03-12
epub sans DRM
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The next time you sit on a plane and watch the movie or you put your feet up at home and stream a video, it’s not a time to feel guilty that you are taking a break. In fact, you can have a wonderful time learning about management and organisations. And when you sit with...
Editeur :
Oak Tree Press
Parution :
2026-03-12
epub sans DRM
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Know your customer. Grow your revenue. How do some companies build enduring, mutually benefi¬cial customer relationships while others get stuck fighting for every deal? Above all, it's a matter of mindset. Most sales organizations sell to their customers, but the best...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
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Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining aDigital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
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There is a lot of change going on in the world. You can get depressed and throw your hands up in despair wondering how you will cope, or you can embrace the opportunity that change brings. Change is good. It’s also often hard. But to succeed in business and life, you...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
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The book focuses primarily on the impact of AI on in the knowledge economy – particularly Sales, Marketing, and Customer Service. It will encourage you to embrace the arrival of AI (particularly the Augmented variety) as a positive force for the enablement of knowledge...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
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If you have picked up this book to read, it’s likely that you’re a Dealer Principal or senior line manager in a motor dealership. So, straight off, three questions for you: What’s your dealership’s net profitability? How does that compare to other dealerships locally /...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
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