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The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior.The primary objective of the...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2023-06-02
PDF, ePub
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- Provides strong support in preparing for the topics on the AQA A-level Economics specification- Features up-to-date case studies that engage with the latest economic developments, including the effects of Brexit, the pandemic and more- Includes features to help with...
Editeur :
Hodder Education
Parution :
2023-06-02
ePub
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This book is the first one to describe the entire history of the video game industry in Japan. The industry consists of multiple markets—for PCs, home consoles, arcades, cellular phones and smart phones—and it is very difficult to see the complete picture. The book...
Editeur :
Springer
Parution :
2023-06-02
PDF, ePub
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"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing...
Editeur :
Penguin
Parution :
2023-06-01
ePub
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'David Omand is exactly the man you need in a crisis' RORY STEWART From the former Director of GCHQ comes a guide to surviving crises using the latest intelligence strategiesWar, terrorism, cyberattack, climate change, the threat of AI: it has never been more important...
Editeur :
Penguin
Parution :
2023-06-01
ePub
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This book explores the conceptual and practical implications of applying a relational view to cultural complexity. The authors take the findings of an international and interdisciplinary Delphi study on transcultural competence as a starting point and offer further...
Editeur :
Springer
Parution :
2023-06-01
PDF, ePub
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Inspire people to perform at their best in any workplace environment Coaching & Mentoring For Dummies is the playbook to help supervisors change their role from doer/manager to coach/mentor. Leadership and coaching expert Leo MacLeod, shares the secrets of motivating...
Editeur :
For Dummies
Parution :
2023-06-01
PDF, ePub
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Managing people is tough, especially when you're new and expected to get it right from day one. Best Boss Ever is a hands-on, entertaining guide for managers and aspiring managers who want to build strong teams and get the most out of their people. Written by popular HR...
Editeur :
SHRM - Kogan Page
Parution :
2023-06-01
ePub
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This book discusses the extent and nature of COVID-19 pandemic in India and its effect on the society and economy. The suggested management practices discussed here are also not stereotype. At the same time, it highlights deficiency in development fundamentals in India...
Editeur :
Springer
Parution :
2023-05-31
PDF, ePub
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This book showcases the discussion about megaprojects carried out at the MeRIT (Megaproject Research Interdisciplinary Team) workshop 2022: the crisis, discontinuity, rising prices, and supply chains disruption force radical reflection for those involved in...
Editeur :
Springer
Parution :
2023-05-31
PDF, ePub
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The climate is changing, bringing with it increasing natural disasters around the world.The progress of societies lies in their ability to adapt to the new climatic conditions. Effective climate-adaptation strategies must be based in the sound analysis of the costs of...
Editeur :
Springer
Parution :
2023-05-31
PDF, ePub
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Die Flexibilisierung von Arbeitswelten stellt eine zentrale Maßnahme für Unternehmen dar, um auf neue Anforderungen der Umwelt zu reagieren.Die Umsetzung flexibler Arbeitsmodelle muss daher wissenschaftlich erforscht und auf dieser Basis in der Praxis konkret gestaltet...
Editeur :
Springer Gabler
Parution :
2023-05-31
PDF, ePub
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This edited volume systematically demonstrates the evolution of research in entrepreneurial ecosystems and highlights its importance to policy. Presenting two particular aspects of research in entrepreneurial ecosystems, the book begins with chapters that analyse...
Editeur :
Palgrave Macmillan
Parution :
2023-05-31
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In diesem Buch werden die Landesgesetzgebungen der deutschen Bundesländer auf die Qualität der Umsetzung der Schuldenbremse und ihres damit geleisteten Beitrags für solide Länderfinanzen mittels eines explorativen methodischen Ansatzes untersucht. Anhand einer...
Editeur :
Springer Gabler
Parution :
2023-05-30
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Projektmanagement ist eine Schlüsselkompetenz für die Zukunftsfähigkeit der deutschen Automobilwirtschaft. Dies gilt vor allem in Zeiten, in denen die gesamte Mobilität einer gravierenden Transformation unterliegt. Unternehmen stehen vor großen, existenziellen...
Editeur :
Springer Gabler
Parution :
2023-05-30
PDF, ePub
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Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im Gespräch zu motivieren, Vorwände zu hinterfragen und Konflikte zu entschärfen. Es macht deutlich, wie man seine individuelle Überzeugungskraft erhöhen und Menschenkenntnis...
Editeur :
Springer Gabler
Parution :
2023-05-30
PDF, ePub
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The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process.The...
Editeur :
Springer Gabler
Parution :
2023-05-30
PDF, ePub
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Given the industrialized world’s historical dependence on fossil fuel-based energy resources and the now-realized perils of moving beyond the earth’s carbon budget, this book explores the myriad challenges of climate change and in reaching a low-carbon...
Editeur :
Springer
Parution :
2023-05-30
PDF, ePub
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Saying that many investors were not convinced by cryptocurrencies in their first decade of existence would be an understatement.
Originally, author Thomas Jeegers was one of them. He looked into this new virtual money more than once and, each time, decided not to...
Editeur :
Apress
Parution :
2023-05-30
PDF, ePub
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This is an open access book.The Faculty of Economics and Business of Universitas Lampung in Indonesia is hosting the International Conference of Economics, Business & Entrepreneurship (ICEBE) 2022, its fifth annual international conference. The goal of this conference...
Editeur :
Atlantis Press
Parution :
2023-05-30
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