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Der Bedeutungswandel des Marketings wurde spätestens mit dem Einzug der Digitalisierung spürbar: durch die Reduktion auf Verkaufszahlen und Kommunikation hat es sich selbst fast überflüssig gemacht. Marketing braucht Erneuerung und Rückbesinnung zugleich. Die Zukunft...
Editeur :
Springer Gabler
Parution :
2019-06-17
PDF, ePub
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** Winner AUSTRALIAN BUSINESS BOOK AWARDS - BEST GENERAL BUSINESS BOOK 2020 ** Finalist AUSTRALIAN BUSINESS BOOK AWARDS - BEST BOOK 2020 Deliver great projects every time Projects are the lifeblood of organisations, but many projects fall short of expectations because...
Editeur :
Wiley
Parution :
2019-06-17
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Retain your talent with a proactive approach to employee development, one conversation at a time When employees are happy at work, the energy and creativity they possess is virtually limitless. But many leaders are ill-equipped to discuss and gauge the career...
Editeur :
Wiley
Parution :
2019-06-17
PDF, ePub
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This book is a comprehensive guide to the new generation of hybrid securities: subordinated and perpetual bonds with deferrable coupon first issued around 2003, and the youngest member of the hybrids family named CoCos...
Editeur :
Palgrave Macmillan
Parution :
2019-06-17
PDF, ePub
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This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses and corporations, the book addresses all 17 goals and a broad range of industries. Gathering contributions from...
Editeur :
Springer
Parution :
2019-06-15
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The in-depth analyses presented in this book have a dual focus: (1) Social mechanisms through which the gender wage gap, gender inequality in the attainment of managerial positions, and gender segregation of occupations are generated in Japan; and (2) Assessments of the...
Editeur :
Springer
Parution :
2019-06-15
PDF, ePub
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What drives the world's most effective leaders? The desire to reach their fullest potential. Actualized Leadership is the first research-based guide to applying Maslow's theory of self-actualization to leadership development. Drawing on the foundational work of Maslow,...
Editeur :
SHRM - Kogan Page
Parution :
2019-06-15
ePub
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This open access book discusses booming housing markets in cities around the globe, and the resulting challenges for policymakers and central banks. Cities are booming everywhere, leading to a growing demand for urban housing. In many cities this demand is out-pacing...
Editeur :
Springer
Parution :
2019-06-14
PDF, ePub
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This book discusses the unprecedented impact of the financial and economic crisis on government finances and economic performance across Europe, which has raised skepticism on the ability of the current course of integration to promote prosperity. Correspondingly, the...
Editeur :
Palgrave Macmillan
Parution :
2019-06-14
PDF, ePub
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This book is open access under a CC BY-NC-ND 4.0 license.This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable...
Editeur :
Palgrave Macmillan
Parution :
2019-06-14
PDF, ePub
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This proceedings volume examines the impact of ethics on business and entrepreneurship predominantly from the Romanian perspective. Featuring selected contributions from the 2018 Griffiths School of Management Annual Conference (GMSAC) on Business, Entrepreneurship and...
Editeur :
Springer
Parution :
2019-06-14
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Katrin Coleman befasst sich mit den Potenzialen und Herausforderungen unterschiedlicher Auftragsabwicklungssysteme in der Transportkette. Dabei steht die unternehmensübergreifende, systemseitige Einbindung im Fokus, also inwiefern IS-Technologien von den Akteuren in der...
Editeur :
Springer Gabler
Parution :
2019-06-14
PDF
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This book uses facts and data to prove that socialist public sectors are still in a predominant position in China. Based on previous research and studies, a set of methods for measuring the structure of public or non-public owned economy is offered in this book. As is...
Editeur :
Springer
Parution :
2019-06-14
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This book applies the contents of a working economist’s tool-kit to explain, clearly and intuitively, when and why over the course of four centuries individuals, families, and enterprises decided to locate in or around the lower Hudson River Valley. Collectively...
Editeur :
Palgrave Macmillan
Parution :
2019-06-13
PDF, ePub
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Michael Oakeshott on Authority, Governance, and the State presents contributions on one of the most important British philosophers of the 20th century. These essays address unique and under-analyzed areas in the literature on Oakeshott: authority, governance,...
Editeur :
Palgrave Macmillan
Parution :
2019-06-13
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The book draws upon the expertise and international research collaborations forged by the Worldwide Universities Network Global Africa Group to critically engage with the intersection, in theory and practice, of the Sustainable Development Goals (SDGs) and Africa’s...
Editeur :
Springer
Parution :
2019-06-13
PDF, ePub
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This book discusses the concept of sustainability valuation, a method in which corporate social responsibility (CSR) among other factors is embedded in the cash value of a given firm. It proposes a new, holistic way of representing sustainability in a theoretical...
Editeur :
Springer
Parution :
2019-06-13
PDF, ePub
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Content of this proceedings discusses emerging trends in structural reliability, safety and disaster management, covering topics like total quality management, risk maintenance and design for reliability. Some papers also address chemical process reliability,...
Editeur :
Springer
Parution :
2019-06-13
PDF, ePub
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Angebot und Nachfrage, Konjunktur und Wachstum - mit diesen Begriffen können Sie bestimmt etwas anfangen. Aber wissen Sie auch, wodurch sich ein Giffen-Gut und eine Liquiditätsfalle auszeichnen? Dieses Buch führt Sie ein in die spannende Welt der Volkswirtschaftslehre...
Editeur :
Wiley-VCH
Parution :
2019-06-13
Collection :
Für Dummies
ePub
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Refreshed, updated, and expanded. Do More Faster provides time-tested advice, tips, and experiences by founders and mentors of Techstars to help entrepreneurs succeed! David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide...
Editeur :
Wiley
Parution :
2019-06-13
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