| |
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues.This book covers emerging...
Editeur :
Palgrave Macmillan
Parution :
2026-04-05
PDF, ePub
|
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact...
Editeur :
Kogan Page
Parution :
2026-04-03
ePub
|
Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous,...
Editeur :
Springer
Parution :
2026-03-31
PDF, ePub
|
Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. What To Do If...? helps you handle real workplace situations with clarity and confidence. Written by workplace behavior specialist...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
|
Dieses essential bietet eine grundlegende Einordnung zu Corporate Activism – dem gesellschaftlichen oder politischen Engagement von Unternehmen – und zeigt, wie eine wirksame Verankerung in der Organisation gelingt. Denn Unternehmen stehen immer mehr unter...
Editeur :
Springer Gabler
Parution :
2026-02-02
PDF, ePub
|
Unlock your confidence and transform your life in just 30 days It’s time to break free from self-doubt and step into your full potential. The Power of Confidence is a practical handbook for taking action and achieving your goals. In this motivational, unmissable guide,...
Editeur :
Wiley
Parution :
2026-01-22
PDF, ePub
Offre spéciale
-10%
19,95€
|
Behind the acronym CHAOS lies more than disorder it is an opportunity a chance to break free from deadlock. This method shows how to transform a crisis into a springboard for growth and find the light at the end of the tunnel. The goal is simple yet powerful do not just...
Editeur :
Oak Tree Press
Parution :
2026-03-25
epub sans DRM
|
"QUICK WIN BUSINESS COMMUNICATION" is written for business people who recognise how vital effective communication is to their own success and to the success of their organisations. While you are reading through the answers to your questions, other business people...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
|
This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandisement but as a vital,...
Editeur :
Oak Tree Press
Parution :
2026-03-06
epub sans DRM
|
The relationship between media development and politics is inherently intertwined, and characterised by a push and pull as one is steamrolled ahead by the introduction of new technologies and the other scrambles to keep up with the implications. Nowhere is this clearer...
Editeur :
Palgrave Macmillan
Parution :
2026-01-07
PDF, ePub
|
Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid...
Editeur :
Kogan Page
Parution :
2026-01-03
ePub
|
Maximilian Locher untersucht in diesem Buch die Funktion von Medien und des Wechsels zwischen diesen für Organisationen. Dabei gelingt es ihm, die Nutzung von Medien in Organisationen auf das ihnen inhärente Risiko der Kommunikation in prinzipieller...
Editeur :
Springer VS
Parution :
2026-01-01
PDF, ePub
|
In diesem Buch untersucht Lucas Seeber die Konstitution und Modernisierung strategischer politischer Kommunikation aus der Perspektive der Strukturationstheorie von Anthony Giddens. Im Mittelpunkt der Arbeit steht die Frage, wie sich Handlungs- und Strukturebene...
Editeur :
Springer VS
Parution :
2026-01-01
PDF, ePub
|
This is an open access book
Welcome to the Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2025). The proceedings are organized according to 5 themes related to Strategic & Global Studies such as The Global Security Transformation...
Editeur :
Atlantis Press
Parution :
2025-12-16
PDF
|
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
|
Combine the best of AI efficiency with human creativity In a world where AI-generated content floods every platform, authentic human connection has never been more valuable. Story Intelligence shows you how to bridge the gap between artificial intelligence and powerful...
Editeur :
Wiley
Parution :
2025-11-21
PDF, ePub
Offre spéciale
-10%
19,95€
|
This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance to echo or audience feedback, this work defines it as an amplified...
Editeur :
Springer Gabler
Parution :
2025-11-08
PDF, ePub
|
Offers a smart, witty guide to understanding AI's role in the future of work With AI tools now integrated into everything from hiring systems and team collaboration platforms to strategic decision-making processes, there’s a pressing need to move beyond either fear or...
Editeur :
Wiley-Blackwell
Parution :
2025-10-27
PDF, ePub
Offre spéciale
-8%
29,40€
|
In einer Zeit, in der Daten in Echtzeit verfügbar sind und Entscheidungen immer schneller getroffen werden müssen, reicht es nicht mehr, Kommunikationsmaßnahmen rückblickend zu bewerten und manuell zu erledigen. Predictive Communication Intelligence...
Editeur :
Springer Gabler
Parution :
2025-10-15
PDF, ePub
|
How to be more respectful and how to encourage others to treat you more respectfully In Respect:How to Change the World One Interaction at a Time, veteran public relations executive Robert Dilenschneider delivers an insightful and original discussion of how to cultivate...
Editeur :
Wiley
Parution :
2025-10-14
PDF, ePub
Offre spéciale
-15%
26,00€
|