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This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and...
Editeur :
Kogan Page
Parution :
2026-03-03
ePub
|
Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of...
Editeur :
Kogan Page
Parution :
2026-03-03
ePub
|
Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns...
Editeur :
Kogan Page
Parution :
2026-03-03
ePub
|
Dieses Essential erklärt, wie Unternehmen in der neuen Ära der KI-Systeme online sichtbar bleiben. Denn: ChatGPT, AI Mode oder Microsoft Copilot verändern die Art und Weise, wie Menschen nach Informationen suchen – und stellen Unternehmen vor einen...
Editeur :
Springer Gabler
Parution :
2026-02-23
PDF, ePub
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Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unternehmen stellen müssen. Die Autoren fassen...
Editeur :
Springer Gabler
Parution :
2026-02-20
PDF, ePub
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In a world where digital presence defines success, ai influencers are rapidly becoming the next frontier of online branding. How to create an ai influencer is your complete guide to building a powerful virtual personality from the ground up—no advanced technical skills...
Editeur :
Rob Satterfield
Parution :
2026-04-15
epub sans DRM
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You’ve probably seen the success stories — young entrepreneurs, freelancers, and creators who use ai tools to build profitable social media marketing agencies (smmas) that run almost automatically. But when you try, it feels overwhelming — too many tools, too much...
Editeur :
Rob Satterfield
Parution :
2026-04-08
epub sans DRM
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Are you overwhelmed by the constant changes and complex algorithms? Our guide breaks down these challenges into manageable steps. Struggling to balance business and social media management? Discover efficient techniques to streamline your efforts and free up valuable...
Editeur :
Rob Satterfield
Parution :
2026-03-06
epub sans DRM
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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer...
Editeur :
Springer
Parution :
2019-08-29
PDF, ePub
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Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.Digital Marketing in Practice balances step-by-step...
Editeur :
Kogan Page
Parution :
2026-01-03
ePub
|
Dieses Online-Marketing-Glossar bietet Erklärungen zu über 400 Fachbegriffen aus Online-Werbung, SEO, E-Mail-Marketing, Mobile-Marketing, Social-Media-Marketing, E-Commerce und vielen weiteren Bereichen. Einsteiger und Profis finden hier schnell die passende...
Editeur :
Springer Gabler
Parution :
2026-01-01
PDF, ePub
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Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer...
Editeur :
Springer Gabler
Parution :
2025-11-18
PDF, ePub
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Künstliche Intelligenz verändert das Online-Marketing grundlegend – doch der entscheidende Erfolgsfaktor bleibt der Mensch. Dieses Buch zeigt, wie Online-Marketing-Manager:innen ihre Zukunft aktiv gestalten können: mit Soft Skills, KI-Kompetenz und...
Editeur :
Springer
Parution :
2025-11-12
PDF, ePub
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Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon...
Editeur :
Kogan Page
Parution :
2025-11-03
ePub
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This succinct, advanced-level guide to Angular Signals is built around a real-life shopping cart application designed for experienced Angular developers who want to level up their skills and see how to implement Signals in complex, production-grade applications.
Through...
Editeur :
Apress
Parution :
2025-10-31
PDF, ePub
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Modernes Marketing ist längst nicht mehr ausschließlich online oder offline, und Mobile Marketing kann nicht als bloßes Unterthema des Online-Marketings betrachtet werden. Heute kann man mit Fug und Recht behaupten, dass man – um modernes...
Editeur :
Springer Gabler
Parution :
2025-10-27
PDF
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How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver...
Editeur :
Kogan Page
Parution :
2025-10-03
ePub
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How can marketing leaders leverage data and creativity to deliver measurable business results?Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide...
Editeur :
Kogan Page
Parution :
2025-09-03
ePub
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Dieses Buch zeigt, wie Sie Ihr Unternehmen auf den Einsatz von Voice und der digitalen Assistenten vorbereiten können. Denn der Siegeszug der Steuerung durch Sprache – auch von komplexen Systemen und Prozessen – ist nicht zu stoppen. Voice-Marketing...
Editeur :
Springer Gabler
Parution :
2025-08-25
PDF, ePub
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