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Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm.In this illustrated guide, style writer Josh Sims explores the rise of the world's biggest sportswear company from its humble beginnings in Oregon to global fashion...
Editeur :
Laurence King Publishing
Parution :
2024-09-26
Collection :
Pocket Guides to Fashion
ePub
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Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue...
Editeur :
Kogan Page
Parution :
2023-02-03
ePub
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Fashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour. Digital technology undermines traditional fashion companies,...
Editeur :
Polity
Parution :
2022-11-29
PDF, ePub
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This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges,...
Editeur :
Laurence King Publishing
Parution :
2022-05-02
ePub
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'This riveting behind-the-scenes story of the clothes on our backs is a must-read for clotheshorses everywhere' Harper's Bazaar 'Extraordinary . . . fascinating . . . a wonderful way into history, quite often through the voices of people who don't have a say in...
Editeur :
Penguin
Parution :
2022-01-25
ePub
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Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of...
Editeur :
Wiley
Parution :
2013-09-03
PDF
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In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media,...
Editeur :
Wiley
Parution :
2013-09-03
PDF
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Garment assembly is fundamental to the creation of designs. This guide provides fashion students and designers with the knowledge of the techniques and components essential to the assembly of sewn products. Guide to BasicGarment Assembly for the Fashion Industry...
Editeur :
Wiley-Blackwell
Parution :
2013-03-14
PDF, ePub
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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and...
Editeur :
Kogan Page
Parution :
2012-10-03
ePub
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MARY QUANT IS FASHION.Not many names epitomise an era, but Mary Quant is one such name. Her life, her ideas and her style touched everyone. Most people connect Mary with one thing - the mini skirt - that ground-breaking design that is as potent now as it was when it...
Editeur :
Headline
Parution :
2012-02-16
ePub
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Build the knowledge and understanding of garment technology essential to any designer In today's competitive fashion industry, it is essential that designers have a working understanding of garment technology. This 2nd edition has been comprehensively updated, with...
Editeur :
Wiley
Parution :
2011-11-22
PDF, ePub
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The processes of modern clothing manufacture are explained here, alongside the equipment used. Latest developments are described as well as established methods. Manual, mechanised and automated processes are explained and their comparative advantages for certain...
Editeur :
Wiley-Blackwell
Parution :
2009-03-16
PDF
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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions...
Editeur :
Wiley
Parution :
2009-03-16
PDF
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The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development....
Editeur :
Wiley-Blackwell
Parution :
2009-02-05
PDF
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Unlacing the story of how sport became so full of money … Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages....
Editeur :
Penguin
Parution :
2007-08-02
ePub
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