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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying...
Editeur :
Wiley
Parution :
2014-08-06
PDF, ePub
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Attract, engage, and delight customers online Inbound Marketing, Revised and Updated:Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains...
Editeur :
Wiley
Parution :
2014-08-06
PDF, ePub
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Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing...
Editeur :
Wiley
Parution :
2014-07-23
PDF, ePub
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Marken zählen zu den wichtigsten Werttreibern von Unternehmen. Zugleich sind sie relevante Bindeglieder und Vertrauensanker zwischen Unternehmen und Gesellschaft. Positioniert sich eine Marke gezielt als nachhaltig, kann ein Image- und Reputationsaufbau auf längere...
Editeur :
Springer Gabler
Parution :
2014-07-23
Collection :
Management-Reihe Corporate Social Responsibility
ePub
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Im vorliegenden Lexikon sind über 2.200 der wichtigsten Marketing-Fachbegriffe kurz und prägnant dargestellt. Sie erhalten fundierte Informationen über die zentralen Theorien, Instrumente und Ansätze und gewinnen durch Querverweise schnell einen Gesamtüberblick. Das...
Editeur :
Springer Gabler
Parution :
2014-07-22
ePub
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This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing...
Editeur :
OUP Oxford
Parution :
2014-07-17
PDF
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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that...
Editeur :
Palgrave Macmillan
Parution :
2014-07-05
PDF
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What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing....
Editeur :
Springer
Parution :
2014-07-02
ePub
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This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing...
Editeur :
Palgrave Macmillan
Parution :
2014-07-01
PDF
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Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the...
Editeur :
Springer
Parution :
2014-06-30
ePub
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Direct marketing just got easierPicking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it...
Editeur :
Teach Yourself
Parution :
2014-06-27
ePub
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Der zeitgenössische Kunstmarkt erfährt durch die steigende Bedeutung von Kunst als Investitionsobjekt große Aufmerksamkeit. Gleichzeitig herrscht auf diesem intransparenten Markt jedoch ein Höchstmaß an Unsicherheit, wobei dem Kunsthändler eine besondere Rolle und...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2014-06-24
PDF, ePub
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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in...
Editeur :
Springer
Parution :
2014-05-28
ePub
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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to...
Editeur :
Wiley
Parution :
2014-05-16
PDF, ePub
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This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine...
Editeur :
Springer
Parution :
2014-05-12
ePub
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Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay...
Editeur :
Palgrave Pivot
Parution :
2014-05-09
PDF
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Markenaufbau zur Wettbewerbsdifferenzierung hat in den letzten Jahren auch in BtoB-Märkten an Bedeutung gewonnen. Ein besonderer Stellenwert hierfür kommt den Instrumenten der Live Communication zu. Vor dem Hintergrund des identitätsbasierten Markenmanagements...
Editeur :
Springer Gabler
Parution :
2014-04-30
PDF
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Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers,...
Editeur :
Teach Yourself
Parution :
2014-04-27
ePub
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E-Mail ist und bleibt eines der Online-Marketing-Instrumente mit dem besten ROI. Da E-Mail-Adressen mit Permission das „Rohöl“ dieser Werbeform sind, wird der rechtskonforme Auf- und Ausbau eines quantitativ wie qualitativ hochwertigen E-Mail-Verteilers zur Kernaufgabe...
Editeur :
Springer Gabler
Parution :
2014-04-25
PDF
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Die Reizüberflutung von Konsumenten – gerade auch im Zeitalter der sozialen Netzwerke – rückt die Frage nach effektiver und effizienter Kundenkommunikation für Unternehmen erneut in den Mittelpunkt.Die – im Prinzip uralte – Kommunikationsform der Weiterempfehlung durch...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2014-04-23
PDF, ePub
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