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An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler,...
Editeur :
Wiley
Parution :
2023-03-08
PDF, ePub
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Be your own financial planner and create a winning strategy to achieve your money goals Do you want to learn and apply the strategies that experts use to grow and protect wealth? In Smart Money Strategy, popular financial planner Luke Smith comprehensively reveals the...
Editeur :
Wiley
Parution :
2023-03-08
PDF, ePub
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This book gathers the latest advances, innovations, and applications in the field of building design and construction, by focusing on new design solutions for buildings and new technologies creation for construction, as presented by researchers and engineers at the 4th...
Editeur :
Springer
Parution :
2023-03-08
PDF, ePub
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This book examines the interplay between cooperation on technical barriers to trade (TBT) in free trade agreements and the multilateral framework of the World Trade Organization. In recent years, TBT, especially differences in standards, have attracted increased...
Editeur :
Springer
Parution :
2023-03-08
PDF, ePub
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Utilising Marxian, Weberian, and institutionalist approaches, this book proposes a new theoretical framework for understanding the nature of Chinese economic history: the ‘imperial mode’ of China. The book aims to innovatively apply a cohesive historical materialist...
Editeur :
Palgrave Macmillan
Parution :
2023-03-07
PDF, ePub
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Award-winning journalist and mom-of-three Paula Faris gives insightful and practical steps for better working, momming, and living to millions of overwhelmed working moms. In Paula Faris's most important reporting yet, You Don't Have to Carry It...
Editeur :
Worthy Books
Parution :
2023-03-07
ePub
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The book consists of a collection of papers from a corresponding conference regarding additive manufacturing.The yearly conference used to be held in German under the title "Konstruktion für die Additive Fertigung" and is held in English since...
Editeur :
Springer
Parution :
2023-03-07
PDF, ePub
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This innovative book from a New York Times bestselling author shows leaders, entrepreneurs, and creatives new ways to go far—faster than they ever thought possible. Are you unstoppable? You can be. Most people allow others to put limitations on them. They...
Editeur :
Center Street
Parution :
2023-03-07
ePub
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Das vorliegende Buch beschäftigt sich mit zwei übergeordneten Fragestellungen: Inwiefern bestehen kooperative Beziehungen zwischen Filmtheaterbetreibern und Filmverleihunternehmen, mit dem Ziel, den gemeinsam bearbeiteten Markt effizient und effektiv zu bearbeiten, um...
Editeur :
Springer Gabler
Parution :
2023-03-07
PDF, ePub
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Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A...
Editeur :
For Dummies
Parution :
2023-03-07
PDF, ePub
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A practical blueprint for successful, measurable, and impactful DEI initiatives In Data-Driven DEI: The Tools and Metrics You Need to Measure, Analyze, and Improve Diversity, Equity, & Inclusion, Dr. Randal Pinkett, a renowned diversity, equity, and inclusion (DEI)...
Editeur :
Wiley
Parution :
2023-03-07
PDF, ePub
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??In recent years sustainable finance along with Environmental, Social and Governance (ESG) aspects and their implications for financial institutions have attracted the attention of academics and policy makers. The aim of the book is to bring together chapters that...
Editeur :
Palgrave Macmillan
Parution :
2023-03-07
PDF, ePub
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Carve out your niche in the exploding world of blockchain technology Cryptocurrency, NFTs, smart contracts, and ever-more-important business and finance functions—they all run on blockchain. Blockchain For Dummies is the must-have guide to the basics of blockchain....
Editeur :
For Dummies
Parution :
2023-03-06
PDF, ePub
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In the Eighth Edition of this classic text on the financial history of bubbles and crashes, Robert McCauley joins with Robert Aliber in building on Charles Kindleberger's renowned work. McCauley draws on his central banking experience to introduce new chapters on...
Editeur :
Palgrave Macmillan
Parution :
2023-03-06
PDF, ePub
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Dieses Fachbuch ist einen Handlungsleitfaden für die strukturierte Organisationsentwicklung immobilienwirtschaftlicher Unternehmen vor dem Hintergrund aktueller Megatrends wie Digitalisierung, Klimawandel, neue Mobilitätsmuster und New Work. Führungskräfte finden klare...
Editeur :
Springer Vieweg
Parution :
2023-03-06
PDF, ePub
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Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Vor allem Übergänge zwischen analogen und digitalen Kommunikationsformen stehen im Brennpunkt. Zentrales Anliegen ist die Erörterung von Potenzialen und...
Editeur :
Springer VS
Parution :
2023-03-06
PDF, ePub
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This book builds an information platform on China's industrial competitiveness, providing scientific design and application case studies for integrated analysis and decision-making facilities and mechanisms for enterprises, industries, financial institutions and...
Editeur :
Springer
Parution :
2023-03-06
PDF, ePub
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Digitalisierung, Nachhaltigkeit und Subjektivierung - zu den Ansprüchen dieser Themenfelder müssen Unternehmen generativ antwortfähig werden, wenn Sie den Abgrund der Bedeutungslosigkeit verhindern wollen. Die vorliegende Forschungsarbeit entwirft eine erste Skizze, wie...
Editeur :
Springer Gabler
Parution :
2023-03-06
PDF, ePub
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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples.This...
Editeur :
Springer
Parution :
2023-03-03
PDF, ePub
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This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries?...
Editeur :
Palgrave Macmillan
Parution :
2023-03-03
PDF, ePub
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