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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in...
Editeur :
Palgrave Macmillan
Parution :
2023-03-11
PDF, ePub
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This volume discusses topics of global sustainability involving sustainability indicators, stakeholders' participation, and technological and strategic advances with the goal of "thinking locally to act globally". Scientists, academics, policymakers, and planners...
Editeur :
Springer
Parution :
2023-03-11
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Dieses Buch beschäftigt sich mit dem innovativen und prozessorientierten Einsatz von digitalen Technologien im Vertrieb und untersucht systematisch die Potenziale und Erfolgsfaktoren, aber auch die Risiken der Digitalisierung in Vertriebsorganisationen. Renommierte...
Editeur :
Springer Gabler
Parution :
2023-03-10
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This contributed volume provides academic insights into the digital financial world. It illustrates the state-of-the-art research on financial technology and innovation with special focus on the impact in society. Technologies are not only door openers for the digital...
Editeur :
Springer
Parution :
2023-03-10
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This book examines the economic policies that will underpin the evolution of growth in industrialised economies in coming decades. The change in focus of policymakers away from short-term regulation and policies towards problems of structural change is discussed in...
Editeur :
Palgrave Macmillan
Parution :
2023-03-10
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Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More,...
Editeur :
Wiley
Parution :
2023-03-10
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Ziel des Buches ist es, einen Beitrag zur Etablierung digitaler Bildung zu leisten und am Beispiel der Hochschule Fulda im Studiengang Logistikmanagement einen praxisnahen Leitfaden für andere Institutionen darzulegen. Der Fokus liegt darauf, den Mehrwert von...
Editeur :
Springer Gabler
Parution :
2023-03-10
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Manuel Skrzypczak untersucht im Rahmen zweier empirischer Studien, wie sich eine variierende Produktinnovativität auf die Produktevaluation auswirkt. Eine erste Studie geht mittels zweier Experimente der Frage nach, welche Qualitätsinformationen bei der Evaluation...
Editeur :
Springer Gabler
Parution :
2023-03-10
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Dieses Buch stellt Perspektiven, Beurteilungsansätze, Voraussetzungen, Prozesse, Anforderungen und Erwartungen nicht nur der Leserzielgruppe in der Immobilienbranche, sondern darüber hinaus interessierten Lesern aus Wissenschaft und Praxis fundiert und facettenreich...
Editeur :
Springer Gabler
Parution :
2023-03-10
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This two-volume set examines the need for a consciousness-based view of leadership, which emphasizes universal human flourishing, as opposed to a resource-based view, which focuses on sustaining a competitive advantage.This approach is built around three main...
Editeur :
Palgrave Macmillan
Parution :
2023-03-09
PDF, ePub
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Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on...
Editeur :
Palgrave Macmillan
Parution :
2023-03-09
PDF, ePub
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This is the first book that systematically considers the academic achievements of Japanese institutionalist post-Keynesian economists in the postwar period and argues that we can learn much from their intellectual heritage. Those Japanese economists include the...
Editeur :
Springer
Parution :
2023-03-09
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The book addresses the gaps in the body of knowledge from two grounds. Firstly, it adds value through explaining the dynamics of natural resource governance by focusing on the particular arenas of biodiversity resources, water resources and climate change in developing...
Editeur :
Springer
Parution :
2023-03-09
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Wall Street Journal Bestseller The Next-Generation Women Leadership Playbook In To the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success, accomplished leadership advisor Jenna Fisher reveals how the world faces a once-in-a-generation opportunity...
Editeur :
Wiley
Parution :
2023-03-09
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Dieses Buch bietet einen umfassenden Einblick in die Hiphop-Kultur und zeigt, wie erfolgreiches Hiphop-Marketing gelingt. Hiphop hat sich in den letzten 40 Jahren zu einem globalen Musik-, Sozial- und Konsumphänomen entwickelt, das im Marketing gewinnbringend genutzt...
Editeur :
Springer Gabler
Parution :
2023-03-09
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Inspire generosity to ignite growth In High-Growth Fundraising the Silicon Valley Way: Unlocking Stock, Crypto, and More for Your Non-Profit, Church, or School, pastor and social benefit fundraising expert Vance Roush delivers an in-depth, hands-on guide to raising...
Editeur :
Wiley
Parution :
2023-03-09
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This book is compilation of different analytics and machine learning techniques focusing on the tourism industry, particularly in measuring the impact of COVID-19 as well as forging a path ahead toward recovery. It includes case studies on COVID-19's effects on tourism...
Editeur :
Springer
Parution :
2023-03-08
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This volume presents current developments in the fields of banking and finance from an international perspective. Featuring contributions from the 6th International Conference on Banking and Finance Perspectives (ICBFP), this volume serves as a valuable forum for...
Editeur :
Springer
Parution :
2023-03-08
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Straightforward strategies for achieving sustainable practices and business success in the modern organization In Clean: Lessons from Ecolab’s Century of Positive Impact, a team of veteran sustainability experts delivers a practical toolkit for creating a...
Editeur :
Wiley
Parution :
2023-03-08
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This book explores the challenges China has faced during its economic restructuring, including trade wars, rising costs of labor and land, climate change, recalcitrant state-owned enterprises, an aging population and other problems. Since its historic reform...
Editeur :
Palgrave Macmillan
Parution :
2023-03-08
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