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This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing...
Editeur :
Palgrave Macmillan
Parution :
2022-09-27
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Dieses Buch stellt wissenschaftliche Fortschritte in den Bereichen Einkauf, Materialwirtschaft, Supply Chain Management und Logistik vor. Es ist zugleich Tagungsband des in Kooperation mit der Universität Mannheim durchgeführten 15. Wissenschaftlichen...
Editeur :
Springer Gabler
Parution :
2022-09-27
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This book deals with the important topic of policies for sustainable agriculture, since food insecurity is a growing concern for policy makers and will affect the quality of life and well-being of generations to come. The authors provide a theoretical background to the...
Editeur :
Springer
Parution :
2022-09-27
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This book revolves around the concept of financial risk tolerance and its role in financial markets. Bridging different literatures and reviewing in detail the impact of European regulation on the evolution of risk tolerance assessment, this book discusses the...
Editeur :
Palgrave Macmillan
Parution :
2022-09-27
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Praxishandbuch, Nachschlagewerk und Ratgeber mit Checklisten, Ideen und Tipps.Strategien besser entwickeln, Chancen schneller erkennen, Ergebnisse effektiver erreichen.Synergien zwischen Medizin und Marketing ausschöpfen und digitale Medien wirkungsvoll einsetzen.Mit...
Editeur :
Springer Gabler
Parution :
2022-09-26
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This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead...
Editeur :
Springer
Parution :
2022-09-26
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This book describes the current innovative tendencies characteristic of multifaceted scientific research and practical developments in the field of international business development and sustainable management.This book shows how companies are forced to change...
Editeur :
Springer
Parution :
2022-09-26
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Management geography explores the spatial characteristics of management-related issues, especially of firms. This book discusses management geography in Japan and other Asian countries from Asian perspectives. The field has made significant contributions to the global...
Editeur :
Springer
Parution :
2022-09-26
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This book introduces readers to the main types of corporate sustainability practices. The first section examines both the ratings provided by international agencies and the various ESG (Environmental, Social and Government) indexes existing at 2021. In turn, the...
Editeur :
Springer
Parution :
2022-09-26
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You’ve served your country, now let the country serve you Veterans Benefits Guide For Dummies is your clear and concise guide to the benefits available to you from the VA and other government organizations. You have access to physical and mental healthcare, financial...
Editeur :
For Dummies
Parution :
2022-09-26
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Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and...
Editeur :
For Dummies
Parution :
2022-09-26
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In diesem Buch untersucht Stefanie Osterhage die aktuelle und bis jetzt für den öffentlichen Sektor wenig erforschte Thematik des Wissensmanagements und schließt somit eine Forschungslücke. Denn hat die Privatwirtschaft die Bedeutung von Wissen erkannt und...
Editeur :
Springer Gabler
Parution :
2022-09-26
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Become a confident leader and use data, experience, and intuition to drive your decisionsAgile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions....
Editeur :
Wiley
Parution :
2022-09-26
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This book considers the theme of capital markets prowess and its link with surrounding economic dexterity. It presents the story on the back of dual intertwined cornerstone pillars: The initial agenda sets the global macroeconomic context and its interplay with...
Editeur :
Palgrave Macmillan
Parution :
2022-09-26
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Die vorliegende Arbeit thematisiert Herausforderungen unternehmerischer Entscheidungen unter Unsicherheit. Sie behandelt die in der aktuellen Forschung einseitige Fokussierung auf Effectuation und Causation und problematisiert deren unzureichende Mikrofundierungen.Die...
Editeur :
Springer Gabler
Parution :
2022-09-26
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Interest in collective skill formation systems has been high for a long time, but recent structural economic and societal developments have led commentators to question their viability. In particular, the shift towards a knowledge economy creates a number of challenges...
Editeur :
OUP Oxford
Parution :
2022-09-26
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Die Einführung und insbesondere die Skalierung von KI erfordert sowohl im Marketing als auch im Gesamtunternehmen einen grundlegenden Veränderungsprozess. Damit dieser gelingen kann, müssen der organisatorische Rahmen und in der Folge die Ablauf- und Aufbauorganisation...
Editeur :
Springer Gabler
Parution :
2022-09-26
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Every global crisis highlights the strategic importance of industrial and non-profit supply chains for society. In terms of coping with unforeseen and unpredictable events, supply chain resilience enables the parties and networks involved to stay successful during and...
Editeur :
Springer
Parution :
2022-09-24
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This book explores how economics can be based around studies on human behaviour, rather than relying on overly simplified assumptions generated from mathematical modelling. Through examining the link between human economic activity and psychology, specifically regarding...
Editeur :
Palgrave Macmillan
Parution :
2022-09-24
PDF, ePub
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Intangible, invisible and worth trillions, risk is everywhere.
Its quantification and management are key to the success and failure of individuals, businesses and governments. Whether you’re an interested observer or pursuing a career in risk, this book delves into the...
Editeur :
Palgrave Macmillan
Parution :
2022-09-24
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