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Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.Applied Consumer Psychology is ideal for...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Sustainability in Tourism, Hospitality and Events provides undergraduate students with the theory and practical steps for actioning sustainable strategies.This textbook is ideal for undergraduates studying sustainability as part of their Tourism, Hospitality and Events...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including technological innovations and sustainability goals.Structured into...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Is your coaching approach building true inclusion, belonging and performance across your workforce? Diversity, Inclusion and Belonging in Coaching by Salma Shah is a strategic guide for senior leaders, executives and experienced coaches who want to embed equity and...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Looking for a clear, reliable guide to help you pass the Transport Manager CPC exam? The Transport Manager Certificate of Professional Competence (CPC) Study Guide by Michelle Scott and Jonathan Scott is a practical, exam-focused resource for individuals working toward...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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How can supply chain leaders drive transformation and stay competitive in a technology-first world? Supply Chain Transformation by Michael Mowat is a strategic guide for senior supply chain professionals and global operations leaders responsible for implementing change...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challenges, there are numerous issues that can impact the success of an...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry. As the industry rapidly evolves with significant shifts in demographics, technology and global...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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A practical and effective guide for solving big, tough problems in any industry In Changemaker:A Modern Playbook for Creating Personal Impact and Transformational Change, Emmy winner, tech innovator, and change leader, Jacqueline Corbelli, delivers a practical guide to...
Editeur :
Wiley
Parution :
2025-12-02
PDF, ePub
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Private markets will make your money work harder. Here's how: Step out of the regulated stock market casino and you will find a vast ocean of investment opportunity. But it doesn't have to be any riskier.Private markets managers are trusted by the world's largest...
Editeur :
Wiley
Parution :
2025-12-02
PDF, ePub
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An expert guide to finding work and advancing your career in a new, post-COVID job market It's brutal. I'm frustrated. Nobody is responding… These are the comments heard in almost every conversation about the job market these days—as every opportunity and posting...
Editeur :
Wiley
Parution :
2025-12-02
PDF
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China's immense northwest holds the key to the country's internal geopolitical and socioeconomic restructuring and global soft power today. In addition to hosting mega investments in energy, mining, infrastructure, and urban development, this resource-rich and...
Editeur :
OUP Oxford
Parution :
2025-12-01
ePub
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This book is an open access.
About ICEMCI 20252025 7th International Conference on Economic Management and Cultural Industry
2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025) to be held on August 29-31, 2025 in Suzhou, China....
Editeur :
Atlantis Press
Parution :
2025-11-30
PDF
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Organisationen bestimmen, ob KI Teilhabe stärkt oder verhindert. Dieses Essential zeigt, wie Führungskultur und Prozesse so gestaltet werden, dass digitale Systeme gerecht wirken. Leser*innen erhalten Orientierung für Kulturwandel und partizipative...
Editeur :
Springer
Parution :
2025-11-30
PDF, ePub
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This book examines how visitors, researchers, and authorities perceive the value, authenticity, and atmosphere of heritage in historical cityscapes. It analyzes the narratives created by corresponding stakeholders and sheds light on how such perceptions influence...
Editeur :
Springer
Parution :
2025-11-28
PDF, ePub
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