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Dieses Buch zeigt, wie Neuromarketing in der Praxis funktioniert. Es beschreibt, wie Unternehmen die Methoden und Erkenntnisse der Neurowissenschaft nutzen können, um selbst bessere Entscheidungen zu treffen. Die führenden Neuromarketeers Deutschlands lassen den Leser...
Editeur :
Springer Gabler
Parution :
2020-03-19
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How you give matters. Discover philanthropic strategies for creating transformational change. Whether you regularly donate to charity, run a small family foundation, or are responsible for millions of dollars in grants, you are a philanthropist. Delusional Altruism: Why...
Editeur :
Wiley
Parution :
2020-03-19
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This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile...
Editeur :
Springer
Parution :
2020-03-19
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'This book is a must for anyone involved in organizational coaching' Adrian Moorhouse, Managing Director, Lane4 & Olympic Gold MedallistCoaching the Team at Work is the result of research over 20 years with practising team coaches and with major corporations around the...
Editeur :
John Murray Business
Parution :
2020-03-19
ePub
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Highly Commended International Business Book from the 2021 Business Book Awards Nonfiction Book Awards Silver Winner from the Nonfiction Authors Association Winner of CompTIA's 2020 Diversity Technology Leader Spotlight Award Winner of a Technology Rising Star Award...
Editeur :
Wiley
Parution :
2020-03-18
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The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2020-03-18
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This book gathers selected papers presented at the International Scientific Conference “Economics in the Changing World,” held on June 26-27, 2018 at the Institute of Management, Economics and Finance of Kazan Federal University (Kazan, Russia). The conference featured...
Editeur :
Springer
Parution :
2020-03-17
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Christa Kolodej und Petra Smutny zeigen Handlungsmöglichkeiten für Führungskräfte und Personalverantwortliche bei Mobbing in ihrem Einflussbereich auf. Mobbing wird als kontextbezogenes Phänomen vorgestellt, welches spezifische macht-, gruppen- und rollendynamische...
Editeur :
Springer Gabler
Parution :
2020-03-17
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More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities...
Editeur :
Wiley
Parution :
2020-03-17
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Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations Yes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader...
Editeur :
Wiley
Parution :
2020-03-17
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The bestselling classic that launched 10,000 startups and new corporate ventures -The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It...
Editeur :
Wiley
Parution :
2020-03-17
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Erfahren Sie, wie es gelingt Projekte erfolgreich zu managenProjektorientierte Organisationen und Projekte sind konfrontiert mit sich schnell ändernden Rahmenbedingungen, unerwarteten Ereignissen und fehlenden Informationen, vielen Stakeholdern sowie Mehrdeutigkeit in...
Editeur :
Springer Gabler
Parution :
2020-03-17
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Dieses Buch liefert Verantwortlichen in Kommunikation, Management und Personalwesen einen praktischen Leitfaden für die professionelle interne und externe Kommunikation von Restrukturierungsprogrammen in Unternehmen. Von Sparmaßnahmen über Personalabbau...
Editeur :
Springer Gabler
Parution :
2020-03-17
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Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business...
Editeur :
Wiley
Parution :
2020-03-17
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Viele gesellschaftliche Missstände können nur durch freiwillige finanzielle Unterstützung in Form von Spenden behoben werden. Diese Spenden kommen überwiegend Hilfsorganisationen zugute, die auf das kontinuierliche Engagement von Spendern angewiesen sind. Ein...
Editeur :
Springer Gabler
Parution :
2020-03-17
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The theory of symbolic management reveals a pervasive pattern of 'symbolic decoupling' - a separation between appearances and reality - at every level of the governance system. At each level the processes of governance are less efficient or effective than they appear;...
Editeur :
OUP Oxford
Parution :
2020-03-17
ePub
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This book explores international management with a focus on the foreign subsidiary. The foreign subsidiary is an important entity within a multinational corporation (MNC). Much of the future revenue and profit growth of the MNC will be from its foreign operations....
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2020-03-17
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This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the...
Editeur :
Springer
Parution :
2020-03-17
Collection :
Lecture Notes in Mobility
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Christian Knobloch untersucht auf Grundlage der Agenturtheorie und der Behavioral Agency Theory die Arbeitsbeziehungen in Einzel- und Filialapotheken. Hierbei zeigt sich, dass die Agenturtheorie mit der Fixierung auf monetäre Anreize und Kontrollmaßnahmen zur Vermeidung...
Editeur :
Springer Gabler
Parution :
2020-03-17
PDF
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This book gathers extended versions of the best papers presented at the Global Joint Conference on Industrial Engineering and Its Application Areas (GJCIE), held on September 2–3, 2019, in Gazimagusa, North Cyprus, Turkey. It covers a wide range of topics, including...
Editeur :
Springer
Parution :
2020-03-16
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