Ebooks de Kusum L. Ailawadi en PDF et EPUB

2 Livre(s)
Télécharger le livre : Getting Multi-Channel Distribution Right
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Getting Multi-Channel Distribution Right
Kusum L. Ailawadi , Paul W. Farris
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers...

Editeur : Wiley
Parution : 2020-04-22

PDF, ePub

40,62 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...

Editeur : Springer
Parution : 2017-06-22
Collection : Springer Proceedings in Business and Economics
PDF, ePub

94,94 €