Ebooks de Francisco J. Martínez-López en PDF et EPUB

16 Livre(s)
Télécharger le livre : Advances in Digital Marketing and eCommerce
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Advances in Digital Marketing and eCommerce
Philipp Brüggemann , Luis F. Martinez , Francisco J. Martínez-López
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing...

Editeur : Springer
Parution : 2024-06-19

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210,99 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Katrijn Gielens , Francisco J. Martínez-López
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers...

Editeur : Springer
Parution : 2023-05-19
Collection : Springer Proceedings in Business and Economics
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168,79 €
Télécharger le livre : Advances in Digital Marketing and eCommerce
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Advances in Digital Marketing and eCommerce
Francisco J. Martínez-López
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the...

Editeur : Springer
Parution : 2023-04-28
Collection : Springer Proceedings in Business and Economics
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220,49 €
Télécharger le livre : Social Media Monetization
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Social Media Monetization
Yangchun Li , Francisco J. Martínez-López , Susan M. Young
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit...

Editeur : Springer
Parution : 2022-09-23
Collection : Future of Business and Finance
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52,74 €
Télécharger le livre : Advances in Digital Marketing and eCommerce
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Advances in Digital Marketing and eCommerce
Luis F. Martinez , Francisco J. Martínez-López
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social...

Editeur : Springer
Parution : 2022-06-07
Collection : Springer Proceedings in Business and Economics
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168,79 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Marco Ieva , Francisco J. Martínez-López
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private...

Editeur : Springer
Parution : 2022-05-27
Collection : Springer Proceedings in Business and Economics
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147,69 €
Télécharger le livre : Advances in Digital Marketing and eCommerce
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Advances in Digital Marketing and eCommerce
David López López , Francisco J. Martínez-López
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce,...

Editeur : Springer
Parution : 2021-05-26
Collection : Springer Proceedings in Business and Economics
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158,24 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing...

Editeur : Springer
Parution : 2021-05-16
Collection : Springer Proceedings in Business and Economics
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147,69 €
Télécharger le livre : Advances in Digital Marketing and eCommerce
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Advances in Digital Marketing and eCommerce
Steven D'alessandro , Francisco J. Martínez-López
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social...

Editeur : Springer
Parution : 2020-05-06
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Anne Roggeveen
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand...

Editeur : Springer
Parution : 2019-04-30
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Alexander Chernev , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide...

Editeur : Springer
Parution : 2018-05-29
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...

Editeur : Springer
Parution : 2017-06-22
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Els Gijsbrecht , Francisco J. Martínez-López
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such...

Editeur : Springer
Parution : 2016-06-16
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Editeur : Springer
Parution : 2015-06-03
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : National Brands and Private Labels in Retailing
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National Brands and Private Labels in Retailing
Irene Esteban-Millat , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Juan Antonio Mondéjar-Jiménez
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added...

Editeur : Springer
Parution : 2014-06-10
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €
Télécharger le livre : Handbook of Strategic e-Business Management
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Handbook of Strategic e-Business Management
Francisco J. Martínez-López
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the...

Editeur : Springer
Parution : 2013-11-19
Collection : Progress in IS
ePub

210,99 €