Ebooks de Raj Sethuraman en PDF et EPUB

2 Livre(s)
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , José Luis Ruiz-Real , Raj Sethuraman
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and...

Editeur : Springer
Parution : 2025-08-21

PDF, ePub

179,34 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Editeur : Springer
Parution : 2015-06-03
Collection : Springer Proceedings in Business and Economics
PDF, ePub

94,94 €