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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Els Gijsbrecht , Francisco J. Martínez-López
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such...

Editeur : Springer
Parution : 2016-06-16
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €