Ebooks de María Jesús Yagüe-Guillén en PDF et EPUB

1 Livre(s)
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...

Editeur : Springer
Parution : 2017-06-22
Collection : Springer Proceedings in Business and Economics
PDF, ePub

94,94 €