Télécharger le livre :  Internationalization of Luxury Fashion Firms
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Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and...

Editeur : Palgrave Macmillan
Parution : 2021-12-08
Collection : Palgrave Advances in Luxury
PDF, ePub

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