Télécharger le livre :  Brand Growth Barriers
Ajouter à ma liste d'envies
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically...

Editeur : Springer
Parution : 2013-06-17
Collection : Management for Professionals
ePub

52,74