Ebooks d'Arindam Das en PDF et EPUB

1 Livre(s)
Télécharger le livre : Postcolonial Marketing Communication
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Postcolonial Marketing Communication
Arindam Das , Himadri Roy Chaudhuri , Ozlem Sandikci Turkdogan
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories...

Editeur : Springer
Parution : 2024-04-20

PDF, ePub

189,89 €