Ebooks d'Himadri Roy Chaudhuri en PDF et EPUB

2 Livre(s)
Télécharger le livre : Postcolonial Marketing Communication
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Postcolonial Marketing Communication
Arindam Das , Himadri Roy Chaudhuri , Ozlem Sandikci Turkdogan
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories...

Editeur : Springer
Parution : 2024-04-20

PDF, ePub

189,89 €
Télécharger le livre : Marketization
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Marketization
Russell W. Belk , Himadri Roy Chaudhuri
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the...

Editeur : Springer
Parution : 2020-05-13

PDF, ePub

94,94 €