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Biographie et livres d'Audrey Gilmore

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Professor of services marketing
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Téléchargez le livre : Services Marketing and Management
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Services Marketing and Management

Audrey Gilmore

SAGE Publications Ltd

2003-05-15

PDF, ePub

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on...

61,97 €

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Ebooks d'Audrey Gilmore en PDF et EPUB

1 Livre(s)
Télécharger le livre : Qualitative Marketing Research
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Qualitative Marketing Research
David J. Carson , Audrey Gilmore , Kjell Gronhaug , Chad Perry
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market...

Editeur : SAGE Publications Ltd
Parution : 2001-02-01

PDF, ePub

64,40 €