Ebooks de David J. Carson en PDF et EPUB

1 Livre(s)
Télécharger le livre : Qualitative Marketing Research
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Qualitative Marketing Research
David J. Carson , Audrey Gilmore , Kjell Gronhaug , Chad Perry
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market...

Editeur : SAGE Publications Ltd
Parution : 2001-02-01

PDF, ePub

64,40 €