Ebooks de Barbara Kleine-Kalmer en PDF

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Brand Page Attachment
Barbara Kleine-Kalmer
Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which...

Editeur : Springer Gabler
Parution : 2016-01-22

PDF

52,74 €