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Biographie et livres de Beth Rogers

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Beth Rogers, BA, MBA, FCIM, PhD, PFHEA, is recognised internationally for her contribution to sales education. She was part of the original Cranfield research team on key account management in the 1990s, and has shared her expertise with companies and educational institutes across a variety of sectors and geographies including the USA, China, South Africa and Europe.

Formerly a business development manager in IT, Beth Rogers pioneered sales teaching methodology at

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Téléchargez le livre :  Malcolm McDonald on Key Account Management
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Malcolm McDonald on Key Account Management

Beth Rogers , Malcolm Mcdonald


Kogan Page

2017-08-03

ePub

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key...

33,99

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Télécharger le livre :  Rethinking Sales Management
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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of...

Editeur : Wiley
Parution : 2011-02-15

PDF, ePub

29,99