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Biographie et livres de Malcolm McDonald

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MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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Dernière parution

Téléchargez le livre : Marketing Plans
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Marketing Plans

Dave Chaffey , Malcolm Mcdonald , Hugh Wilson

Wiley

2024-03-19

PDF, ePub

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold...

33,99 €

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Ebooks de Malcolm McDonald en PDF et EPUB

11 Livre(s)
Télécharger le livre : Malcolm McDonald on Value Propositions
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Malcolm McDonald on Value Propositions
Malcolm Mcdonald , Grant Oliver
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that...

Editeur : Kogan Page
Parution : 2018-10-03

ePub

32,99 €
Télécharger le livre : 100 Practical Ways to Improve Customer Experience
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100 Practical Ways to Improve Customer Experience
Malcolm Mcdonald , Martin Newman
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks...

Editeur : Kogan Page
Parution : 2018-08-03

ePub

33,99 €
Télécharger le livre : Malcolm McDonald on Key Account Management
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Malcolm McDonald on Key Account Management
Beth Rogers , Malcolm Mcdonald
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and...

Editeur : Kogan Page
Parution : 2017-08-03

ePub

33,99 €
Télécharger le livre : Malcolm McDonald on Marketing Planning
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Malcolm McDonald on Marketing Planning
Malcolm Mcdonald
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production...

Editeur : Kogan Page
Parution : 2016-11-03

ePub

33,99 €
Télécharger le livre : Marketing Plans
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Marketing Plans
Malcolm Mcdonald , Hugh Wilson
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing....

Editeur : Wiley
Parution : 2016-09-26

PDF, ePub

39,99 €
Télécharger le livre : Marketing Value Metrics
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Marketing Value Metrics
Stan Maklan , Malcolm Mcdonald , Peter Mouncey
The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically contributes to shareholder value but also provides a metrics-based framework for...

Editeur : Kogan Page
Parution : 2014-10-03

ePub

28,78 €
Télécharger le livre : Marketing and Finance
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Marketing and Finance
Malcolm Mcdonald , Brian D. Smith , Keith Ward
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and...

Editeur : Wiley
Parution : 2013-08-13

PDF, ePub

25,99 €
Télécharger le livre : The Complete Marketer
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The Complete Marketer
Malcolm Mcdonald , Mike Meldrum
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis?What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is...

Editeur : Kogan Page
Parution : 2013-05-03

ePub

29,99 €
Télécharger le livre : Key Account Management
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Key Account Management
Malcolm Mcdonald , Diana Woodburn
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing....

Editeur : Wiley
Parution : 2012-11-13

PDF, ePub

38,99 €
Télécharger le livre : Market Segmentation
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Market Segmentation
Malcolm Mcdonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the...

Editeur : Wiley
Parution : 2012-11-05

PDF, ePub

37,99 €
Télécharger le livre : Marketing Plans for Services
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Marketing Plans for Services
Pennie Frow , Malcolm Mcdonald , Adrian Payne
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...

Editeur : Wiley
Parution : 2011-10-03

PDF, ePub

40,99 €