Ebooks de Stan Maklan en EPUB

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Marketing Value Metrics
Stan Maklan , Malcolm Mcdonald , Peter Mouncey
The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically contributes to shareholder value but also provides a metrics-based framework for...

Editeur : Kogan Page
Parution : 2014-10-03

ePub

28,78 €