Ebooks de Peter Mouncey en PDF et EPUB

2 Livre(s)
Télécharger le livre : Marketing Value Metrics
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Marketing Value Metrics
Stan Maklan , Malcolm Mcdonald , Peter Mouncey
The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically contributes to shareholder value but also provides a metrics-based framework for...

Editeur : Kogan Page
Parution : 2014-10-03

ePub

28,78 €
Télécharger le livre : Market Research Best Practice
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Market Research Best Practice
Peter Mouncey , Frank Wimmer
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.Market research is adapting to an increasingly competitive, demanding and globalised...

Editeur : Wiley
Parution : 2009-08-27

PDF, ePub

72,99 €