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Biographie et livres de Mike Meldrum

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Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consultancy specialising in marketing, leadership development, and coaching.
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Téléchargez le livre :  The Complete Marketer
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The Complete Marketer

Malcolm Mcdonald , Mike Meldrum


Kogan Page

2013-05-03

ePub

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis?What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing...

29,99

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