Ebooks de C. Ann Hollifield en PDF et EPUB

1 Livre(s)
Télécharger le livre : Value-Oriented Media Management
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Value-Oriented Media Management
Klaus-Dieter Altmeppen , C. Ann Hollifield , Joost Van Loon
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how...

Editeur : Springer
Parution : 2017-04-27
Collection : Media Business and Innovation
PDF, ePub

126,59 €