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Biographie et livres de Devora Rogers

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Devora Rogers is Chief Strategy Officer at Alter Agents where she is responsible for helping her clients uncover what drives decision-making for shoppers and consumers and designing thoughtful insights studies to solve some of the toughest brand challenges. She brings 15 years of digital media, shopper marketing, and analytics experience to her work. Prior to joining Alter Agents, she co-developed the methodology deployed for Google's groundbreaking ZMOT research, has launched global
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Influencing Shopper Decisions

Rebecca Brooks , Devora Rogers

Kogan Page

2022-04-03

ePub

Should I advertise on TV? Is print dead?Should I work with an influencer?Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and...

33,99 €

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