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Biographie et livres de Rebecca Brooks

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Rebecca Brooks is Founder and CEO of Alter Agents, a Los-Angeles based firm specializing in marketing analysis and brand management. She is fascinated by the way the digital world is transforming the way we approach marketing, branding, and research. She and her team have consistently uncovered intelligent insights for clients such as Buzzfeed, eBay, Google, Snapchat, Facebook, Hyundai, Yahoo, Viking River Cruises, and many more. She shares her knowledge and original research on shopper
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Influencing Shopper Decisions

Rebecca Brooks , Devora Rogers


Kogan Page

2022-04-03

ePub

Should I advertise on TV? Is print dead?Should I work with an influencer?Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and...

33,99

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