Télécharger le livre :  Political Marketing and Management in the 2020 New Zealand General Election
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This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment...

Editeur : Palgrave Macmillan
Parution : 2021-10-24
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

63,29
Télécharger le livre :  Marketing Leadership in Government
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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public...

Editeur : Palgrave Macmillan
Parution : 2016-07-17
Collection : Palgrave Studies in Political Marketing and Management
PDF, ePub

52,74